[The video opens inside NatureKast's manufacturing facility, showing the shop floor and production environment.]
Mike Vahrmeyer, President of NatureKast, speaking:
I got into the kitchen and cabinet industry early on in my career. My father was in the business at Elmwood Kitchens, and that's when I got my first opportunity in kitchens.
[The video shows a close-up of Mike, seated on an outdoor deck surrounded by greenery, talking to the camera with a NatureKast kitchen in the background.]
Twenty years into that, I stumbled across one of our resellers who was doing outdoor kitchens, and that was NatureKast. He was dabbling with a polyurethane resin product,
[The video shows Mike and a female NatureKast employee in an office comparing NatureKast samples and holding them up to different stone and tile samples.]
a composite product that could hold up to the elements, making molds from real wood. It caught our attention, and we built a relationship with him over the years as he was developing the product.
[The video shows a close-up of Mike, seated on an outdoor deck surrounded by greenery, talking to the camera with a NatureKast kitchen in the background.]
Then he asked us for help as it was scaling up, and we were able to give him a hand.
[The video shows Mike and a male NatureKast employee in the production facility inspecting cabinets on a manufacturing line.]
That relationship developed into a partnership, and then later, we bought NatureKast outright.
[The video shows a close-up of Mike, seated on an outdoor deck surrounded by greenery, talking to the camera with a NatureKast kitchen in the background.]
I think we all remember the outdoor dining experience being pretty much a standalone barbecue.
[The video shows Mike and a male NatureKast employee talking in the production facility.]
Maybe you had a little rolling cart if you were lucky, to countertops with some space underneath, or a few floating shelves.
[The video shows Mike and his wife, Sara, greeting two guests as they walk onto the deck. A NatureKast kitchen is shown, where Mike is grilling and Sara is preparing food.]
Now, it's a space that doesn't look much different than the indoor kitchen. We take pride in what we design for the functionality of the kitchen outdoors.
[The video shows close-up shots of the completed NatureKast outdoor kitchen in the same setting, featuring cabinetry, countertops, a grill and a pizza oven.]
We want to make sure that it feels exactly like what you'd be able to deal with in a high-end, luxury indoor kitchen.
[The video shows Mike grilling steaks and vegetables on the barbecue, opening drawers in the outdoor kitchen and pulling out cooking utensils.]
Our vision for NatureKast from the start was to be the number one outdoor kitchen provider — and not just in volume. That was not the goal. It was to make sure what we were producing was something of a level of luxury, sophistication, design and functionality that no one else was producing in an outdoor product, and to really, again, make it an extension of the home.
[Close-up footage highlights NatureKast cabinetry and the wood-like details and finishes of the product.]
What was available to do with real wood indoors, we were taking to the outdoors and not compromising on that, but knowing we had to deal with the elements and finding the right products that could hold up to them. That was the goal, and I think we've done that. It's just cool every day to see the jobs come across my desk
[The video shows Mike inspecting the cabinetry as he opens a drawer.]
and understand what our customers now have to work with in outdoor kitchens, and that NatureKast developed that.
[The video returns to lifestyle shots of Mike, his wife and their two guests seated around a table, enjoying dinner on the deck with the outdoor kitchen in the background.]
I've been blessed to be a part of the growth of NatureKast, from being in a small garage in Freeport, Florida, to a 35,000-square-foot shop; from a couple of employees to now just over 70.
[The video returns to Mike seated on the deck, talking to the camera as he reflects on the future of NatureKast.]
Exactly what the future holds for NatureKast, I can't say, but we're excited about where we're headed. We will never compromise on our quality, shipping on time and complete, but we will continue to push the envelope for outdoor kitchens and see where it brings us.
[The video ends with a slow outward pan of the outdoor kitchen seen on the deck throughout the video.]